Blog for leaders in the as-a-service economy

Customer Lifetime Value (CLV) is a key metric that measures business performance for SaaS providers. CLV measures the total monetary value of a customer over their lifetime as a SaaS solution subscriber.

Customer Lifetime Value (CLV), is a key metric that helps evaluate the performance of SaaS companies and allows business managers to understand how much revenue and income they can expect from each customer.

SaaS companies often use free trials as a marketing tool to attract new customers. However, it is important to ask yourself whether free trials are really profitable for businesses.